By Breaking Travel News Atout France, the France tourism development agency, and its partners, is continuing its biggest ever UK integrated marketing campaign retaining the creative strategy ‘What’s your tour de France?’ The campaign, devised by specialist travel and tourism creative agency, SOUK Response, is focused on re-establishing France as the UK’s favourite holiday destination and aims to increase visitor levels beyond that of visitors to rival European destinations such as Spain, Greece and Italy.
Source: Breaking Travel News – News
Atout France brings largest ever advertising campaign to UK
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